Brand assets

techtropy begins with technology and ends with syntropy, the pull toward order and structure. Used well, technology gives an uncertain situation a shape you can act on.

Three capital Ts locked together, seen down the diagonal of a cube. Only one letter is drawn. The other two are the copies a third of a turn makes of it. The second view picks one of the three out.

The name set in Space Grotesk, one word and lowercase. One word keeps technology and syntropy fused, where capitals or camel case would split them.

Ink and paper, black on white and white on black. High contrast, no gradients. The yellow is an accent and never carries meaning on its own.

The cover image for techtropy's company page on LinkedIn, the mark repeated across its right side.

The mark and the wordmark, each in light or dark, transparent or solid. Use transparent on a background you control and solid anywhere else. Transparent versions also come as scalable vector files (SVG).

The LinkedIn banner comes solid, in light or dark.